It means that this is the foundation of all the work I do. You’re part of that work. To see women founded business grow sustainably, strengthen communities and create opportunites for others is why I do it. I want your all of our businesses to succeed and I am inviting you to join me in redefining the status quo (predominantly extractive, Western thought driven and dependent on a small amount of people with an excessively large amount of capital) of what a business is.

The work I do is grounded in rebellion and purpose. I’ve never done what others expected me to. I’ve never fit in. Every time I have tried, it didn’t work because when you are showing up in places where women are not expected to be, no amount of adjusting to be like the majority will ever make you a member of it. As L7 sang in their fantastic song Pretend We’re Dead in 1992

“Turn the tables with our unity,

They’re neither moral nor majority,

Wake up and smell the coffee,

Or just say No to individuality”

Thirty two years later, this song still serves as an excellent call to action. This is what we can do for and with each other, stand in unity. I can use my technical skills and experience to help other women grow their businesses, you can choose to spend your budgets with other women owned and inclusive businesses. As we come together to do this, we start building an alternative to all of the deficit systems that we run into such as access to investment capital, inflexible workplaces and societies that are becoming more and more polarised and inequal.